FeaturedBusiness Growth
I never planned to work in hair
Lumé founder Linda Abboud on leaving food manufacturing after 20 years, the question she asked in a salon chair, and designing Botanica, a salon built around its stylists.
Read the articleThe Lumé Journal
Insights to grow
your beauty business
Ideas, rituals and playbooks for beauty professionals
Practical guidance on pricing, marketing, guest experience and running a calmer, more profitable studio — from the team behind Lumé.
Browse by topic
Latest stories
From the Journal
6 stories
[Image — price menu flat lay]
Business Growth
Pricing your services with confidence
How to set prices that reflect your skill, your time and the experience every guest walks away with.
· 6 min read
[Image — guest at reception]
Marketing
Turning first-time guests into regulars
Simple rebooking and follow-up rituals that quietly build a loyal guest list.
· 5 min read
[Image — appointment calendar]
Salon Operations
The real cost of a no-show
Why empty chairs hurt more than you think — and how smart reminders help protect your calendar.
· 4 min read
[Image — phone booking screen]
Guest Experience
Designing a booking journey guests love
From the first search to the post-visit thank-you: small details that make booking with you feel effortless.
· 5 min read
[Image — Lumé gift card]
Marketing
Gift cards: your quiet revenue season
How to position gift cards ahead of the holidays so they sell themselves at the front desk and online.
· 4 min read
[Image — campaign dashboard]
Product Updates
Inside Radiance: smart marketing campaigns
A walkthrough of automated goals, loyalty and rewards — and how growing studios are putting them to work.
· 3 min read